EXPO TIMES: 10:00am - 06:00pm

(Friday - Sunday)

Africa Fitness Trade Expo is the perfect meeting place for fitness enthusiasts and professionals!


Be part of the Arnold brand and come and expose your health and fitness brand to all our visitors interested to live a healthy lifestyle and purchase anything from fitness apparel, to supplements to nutrition.


The ARNOLD CLASSIC AFRICA FITNESS TRADE EXPO is a 3 day event focusing on the fitness, wellness and health industry.

This event promise to deliver generous revenue and brand awareness opportunities. Some 200 Exhibit stands are on offer with the opportunity for substantial sales and marketing exposure.

Do YOU want to have your brand or product at the ARNOLD CLASSIC AFRICA FITNESS TRADE EXPO?

Why should I exhibit at the Arnold Classic Africa Fitness Trade Expo?

  • Launch new products to a large audience
  • Get your brand and company noticed
  • Get National and International exposure
  • Extensive Media Coverage
  • 72% are prime target audience age 18 - 40
  • Promote your business and/or new products

Event Facts:


81 000 attendees

18 000 participants

64 Sports/Events


62 000 attendees

14 200 participants

58 Sports/Events


47 800 attendees

10 250 participants

48 Sports/Events

The Arnold Classic Africa is an opportunity to reach upwards of 80 000 people (as recorded at the 2018 event)  with an interest in sport and healthy living with your products and services. This captive audience comes in the form of competitors and their families and other supporters, sporting code federation representative, participants in school-focused events and demonstrations, and the general public.


A variety of packages are available to suit any marketing/sponsorship budget. Participants in the Trade Expo are encouraged to capitalize on the energy and vibe of the event in how they make their products and services pop!

About the Expo and venue:

  • Arnold Sport Festival Africa takes place over 7 Floors at the Sandton Convention Centre
  • 2 Floors are used for the Trade Expo
  • Music stages on Maud Street, Alice Lane and a big stage on the main Expo Floor
  • Over 70 Sporting Codes are involved in the Sport Festival
  • The program of the event run over full 3 days
  • All ages are welcome, there is something for everyone!
  • Food Vendors for something different

There's something for everyone!